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Construction of a Dual-Teacher Collaboration Talent Training Mechanism for E-Commerce Majors from the Perspective of Industry-Education Integration

Author(s)

Yinfeng Chen*, Shucui Shi

Affiliation(s)

School of International Business, Qingdao Huanghai University, Qingdao, China *Corresponding Author

Abstract

Against the dual backdrop of the deepened integration of industry and education and the upgraded ethical requirements in the e-commerce industry, single-subject talent training can no longer meet the goal of cultivating "skilled and high-quality" e-commerce professionals. This study focuses on the core issue of dual-teacher collaboration in talent training, integrating the practices of industry-education integration and the characteristics of the e-commerce industry. It identifies key pain points, including the fragmented responsibilities of dual teachers, the insufficient development of industry-specific training materials, the loose collaboration processes, and the lack of industry-oriented evaluation. Based on this, an innovative "three-stage collaboration + dual closed-loop evaluation" talent training mechanism is constructed. Through "pre-class material co-creation—du"Ring-class dual guidance—post-class effect co-evaluation": The division of labor between dual teachers is clarified. Relying on an "e-commerce ethics scenario database", the core competency elements of positions are explored, and a dynamic evaluation system of "process monitoring + industry feedback" is established. Practice shows that this mechanism effectively improves students’ e-commerce ethical decision-making capabilities and professional adaptability, and significantly enhances enterprises’ satisfaction with students’ professional quality. It provides a transferable practical paradigm for talent training in application-oriented majors.

Keywords

Industry-Education Integration; E-commerce Major; Dual Teacher Collaboration; Talent Training Mechanism; E-commerce Ethics Scenario Database

References

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