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Research on the Ideological and Political Reform of Big Data Marketing Course in the Context of New Liberal Arts

Author(s)

Haibo Lin, Siyuan Jiang*

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding Author

Abstract

As new liberal arts construction advances, there is a profound need for change in the training model of marketing professionals. Big data marketing, a pivotal course in this domain, is of utmost significance in shaping well - versed talents to satisfy the requirements of the new era. This study meticulously examines the cruciality of the ideological and political reform of big data marketing courses in the backdrop of new liberal arts. It proposes specific and feasible reform strategies through systematic research on teaching content, methods, faculty, and evaluation systems. By combining these strategies with actual teaching cases, the paper demonstrates their practical application effects. These endeavors are intended to strengthen the ideological and political instruction of big data marketing courses, elevate students' professional competence and holistic capabilities, and foster new liberal arts professionals who possess proper values, a robust sense of social responsibility, and an innovative mindset.

Keywords

New Liberal Arts; Big Data Marketing; Ideological and Political Reform; Professional Competence; Holistic Capabilities

References

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