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An Investigation into the Application of Blended Learning in the Intercultural Business Communication Course

Author(s)

Xiaoying Yan*

Affiliation(s)

School of Foreign Languages, Guangxi Minzu Normal University, Chongzuo, Guangxi, China *Corresponding Author

Abstract

With the emergence of educational platforms such as Xuexitong, the blended learning model has gradually gained popularity in universities and colleges of China. This paper describes and illustrates the application of the blended learning model into the course of Intercultural Business Communication at Guangxi Minzu Normal University from the border of Southern China. It consists of implementation of blended learning model into this course, the author’s findings, corresponding adjustments, and teaching assessments, which aims to provide a reference for teaching Intercultural Communication and other cultural courses for English majors at average undergraduate institutions.

Keywords

Blended Learning; Cultural Courses; Educational Reform; Applied Research

References

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