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Exploration on the Talent Cultivation Model of Marketing Major in Higher Vocational Colleges in the AIGC Era

Author(s)

Qiuyuan Sun, Liwen Wu*

Affiliation(s)

School of Management, Shanwei Institute of Technology, Shanwei, Guangdong, China *Corresponding Author

Abstract

The development of science and technology is affecting people's social life at an unprecedented speed, and the field of education has also been profoundly impacted. Artificial Intelligence Generated Content (AIGC) has gradually entered the teaching field. While improving educational efficiency, it has inevitably triggered social anxiety and further promoted people's in-depth reflection on traditional educational models. Business majors such as marketing, which once had extensive market applicability and a wide range of employment opportunities due to their "all-purpose" characteristics, are gradually losing their edge in the ever-changing market reforms, which in turn has aroused people's doubts about the training value of such majors and the setting of curriculum systems. This study takes the marketing major as the research object, aiming to deeply explore the new demands of the marketing industry under AIGC technology, and then explore the talent training path of marketing major that conforms to the characteristics of higher vocational colleges, so as to improve the quality of talent training and meet the needs of industry development.

Keywords

Talent Cultivation; Education; Technological Development; AIGC Era; Vocational Colleges

References

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