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Exploration of Blended Teaching Mode for New Liberal Arts Courses Based on Interest Project Coupling Drive: Taking New Retail Operations Management as an Example

Author(s)

Yunsi Huang, Nan Yao*, Wenjing Cui, Yumeng Zhang

Affiliation(s)

Faculty of Management, Guangdong University of Science and Technology, Dongguan, China *Corresponding Author

Abstract

This study explores the blended teaching mode of new liberal arts courses based on an interest-project coupling drive, aiming to improve the practicality of the new retail operation management course and the participation of students. By combining students ' personal interests and project practice, students ' enthusiasm for learning is stimulated and the practice orientation of the course is enhanced. This study proposes a combination of online and offline teaching methods. Through practical cases and project practice, students can deeply understand the relationship between theory and practice. The research shows that this model can effectively improve students ' practical ability, innovative spirit, and employment competitiveness, and provide a reference for the teaching reform of new liberal arts courses in other universities.

Keywords

New Liberal Arts; Business Curriculum; Mixed Teaching Mode

References

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