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Innovative Development of University-Enterprise Cooperative Practice Bases in Media Colleges under the Integration of Industry and Education with Digital Technology

Author(s)

Jiao Yang

Affiliation(s)

Academic Affairs Office, Nanjing Communication University, Nanjing, Jiangsu, China

Abstract

Digital technology is profoundly reshaping the media industry, while policies promoting industry-education integration continue to deepen. However, university-enterprise cooperative practice bases in media colleges face systemic challenges such as inadequate technological adaptation and rigid collaboration mechanisms. Drawing on samples including cooperation agreements, recruitment data, white papers, and fieldwork, this study analyzes the construction logic and operational paradigms of digitally integrated bases. It synthesizes practical experience from exemplary cases like the "Tencent Cloud – Digital Content Creation Training Base" and develops a four-dimensional pathway of "positioning reconstruction – architectural upgrading – mechanism innovation – support and guarantee," proposing a collaborative model of "joint research, resource sharing, co-cultivation, and achievement transformation." Findings indicate that digital integration practices combining practical tools with industry project demands enhance media talent adaptability, providing a replicable model for other institutions.

Keywords

Industry-Education Integration; Digital Technology; Media Colleges; University-Enterprise Cooperative Practice Bases; Collaborative Talent Cultivation

References

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