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Research on the Dilemmas and Strategies of Value Guidance for Vocational College Students in the Self-Media Era

Author(s)

Lan Zhang*, Lei Qu, Yu Song

Affiliation(s)

Nantong Vocational University, Nantong, Jiangsu, China *Corresponding Author

Abstract

As self-media has become a vital channel for vocational college students to access information and develop value systems, the mechanism of value formation is undergoing a profound transformation from "passive reception" to "active construction". Based on empirical research at NT Vocational College and incorporating perspectives from communication studies and educational psychology, this paper systematically analyzes the dual impacts of the self-media environment on students' value cognition, emotional identification, and behavioral choices. The study reveals core challenges in current educational practices, including students' weak value judgment capabilities, teachers' diminished educational discourse power, and lagging school guidance mechanisms. Building on this foundation, the paper innovatively constructs an integrated "cognitive-emotional-behavioral" guidance model and proposes systematic educational strategies across four dimensions: curriculum system, platform development, evaluation mechanisms, and educational communities. These strategies aim to provide theoretical reference and practical pathways for enhancing the timeliness, relevance, and effectiveness of value education in the self-media context.

Keywords

Self-Media; Vocational College Students; Value Guidance; Educational Strategies

References

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