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Research on the Construction and Model Innovation of Business Aesthetic Education System in the New Era

Author(s)

Weihong Xu

Affiliation(s)

Wuhan Business University, Wuhan, Hubei, China

Abstract

Against the backdrop of the digital economy reshaping commercial ecosystems and universities prioritising the cultivation of versatile applied talents, aesthetic education has emerged as a core driver of business innovation. Deepening its integration with business education represents a pivotal task in university pedagogy. This paper examines the common challenges in business aesthetic education—spanning curricula, faculty, and assessment—from the perspectives of collaborative education and applied undergraduate training. Aligning with the dual imperatives of ‘technology-enabled advancement and aesthetic value enhancement’, it proposes strategies for constructing and innovating business aesthetic education systems. These strategies centre on collaborative pedagogy as the core, embrace multi-disciplinary integration as the pathway, and adopt practice-empowerment as the guiding principle. proposing strategies for constructing a business aesthetics education system and innovating its model. These strategies centre on collaborative education, pursue multi-dimensional integration as the pathway, and adopt practice-empowerment as the guiding principle. The feasibility of this approach is validated through case studies, providing theoretical and practical support for cultivating new-era business talents equipped with commercial acumen, aesthetic literacy, and technological capabilities, thereby advancing the high-quality development of business aesthetics education.

Keywords

Business Aesthetic Education; Collaborative Education; Application-Oriented Undergraduate Education; Curriculum System; Educational Model Innovation; Diversified Integration

References

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