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Business English Translation Strategies under the Background of Cross-Border E-Commerce

Author(s)

Jiaqin Cai

Affiliation(s)

School of English Studies, Xi'an International Studies University, Xi'an, Shaanxi, China

Abstract

With the development of the world's Internet technology, economic exchanges and interactions among countries have become more frequent. And cross-border e-commerce plays a significant role in international trade in the world. Contributing to the fast development of economic globalization, English has become the business language worldwide, making business English translation increasingly essential. For Chinese translators in business English, whose native language is not English, mastering business English translation strategies has become a crucial aspect for their international business efforts. This article aims to discuss translation skills of business English under the background of cross-border e-commerce, and analyze their applications and challenges in cross-border e-commerce activities. Firstly, this paper makes a clear discussion on the business English translation skills under the background of cross-border e-commerce, including the present issues in the business English translation, the necessary principles of business English translation, the basic characteristics of business English translation, as well as the application of the business English translation and the essential requirements for business English translators. Then through research and analysis, this article aims to offer practical guidance and recommendations for individuals involved in cross-border e-commerce and business English translation work, fostering development and collaboration in the field of cross-border e-commerce.

Keywords

Business English; Cross-Border E-Commerce; Translation Strategy

References

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