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Research on the Cultivation Paths of College Students’ English Intercultural Communication Competence in the Context of Short Videos: A Case Study of Xi’an Fanyi University

Author(s)

Tong Zhao

Affiliation(s)

Xi’an Fanyi University, Xi’an, Shaanxi, China

Abstract

Against the dual backdrop of globalization and digitalization, short videos have become an important medium through which college students engage in English intercultural communication. However, traditional college English teaching models have failed to adapt to the educational demands of the new era, and empirical studies focusing specifically on language-oriented universities remain insufficient. Taking 205 undergraduate students from Xi’an Fanyi University as research subjects, this study employed a questionnaire survey to assess their English intercultural communication competence across four dimensions. The findings indicate that although students generally demonstrate adequate foundational abilities, they exhibit significant deficiencies in intercultural linguistic adaptation, depth of cultural cognition, communicative initiative, and international communication strategies. Based on these findings, this study proposes a systematic cultivation framework aimed at providing practical references for the transformation of foreign language education in similar institutions.

Keywords

Short Videos; English Intercultural Communication Competence; Cultivation Paths

References

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