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Exploration of Career Paths for University Counselors

Author(s)

Rui Tang*

Affiliation(s)

Lanzhou Institute of Technology, Lanzhou, China *Corresponding Author

Abstract

At present, the employment of college graduates is facing the triple superimposed challenges of total pressure, structural contradictions and digital intelligence transformation. The phenomenon of "slow employment" and "slow employment" is prominent, and the competition in the employment market has turned to the comprehensive competition of rules, data and ability evidence. The state has accelerated the construction of a high-quality employment service system, and promoted the transformation of employment work from a single employment rate oriented to the whole process, precision and high-quality comprehensive management. As the core force in the front line of employment guidance, counselors have natural advantages such as being close to students, ideological and political and psychological coordination, and clear responsibility positioning. However, there are also practical difficulties such as insufficient professional level, fragmented employment resources, limited personalized guidance coverage, and fuzzy application boundary of digital intelligence tools. Based on policy guidance, academic research consensus, combined with social cognitive career theory, employability theory, and career adaptability theory, this paper constructs an employment guidance path of "one work chain+four bite gears", with "enrollment portrait - ability generation - graduation transformation - key governance - quality tracking" as the main line, and promotes the upgrading of counselors' employment guidance from point service to full chain governance through the precipitation of whole process ability evidence, the transformation of closed-loop job search process, triggered hierarchical precise assistance, and long-term guarantee of organized system. This path can systematically improve the core competitiveness of students' employment, solve the problem of low efficiency in job hunting in the graduation season, accurately help key groups of employment, and provide a replicable, evaluable and iterative practical framework for colleges and universities to achieve high-quality and full employment of graduates.

Keywords

University Counselors; Employment Education; Whole Process Guidance; Four Levels of Refinement; Chain Governance

References

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