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Analysis of the Current Situation and Factors of University Employment Guidance Based on College Students' Employment Intentions

Author(s)

Yuzhuo Wei

Affiliation(s)

Lanzhou institute of Technology, Lanzhou, Gansu, China

Abstract

From the perspective of college students' employment intentions, this research conducts an in - depth analysis of the current status of the employment guidance mechanisms for university students in the new era. In the face of a severe overall employment situation, traditional employment guidance often encounters information barriers and the significant shortcoming of a "one - size - fits - all" approach. Through the design and distribution of questionnaire surveys and in - depth individual interviews, this study comprehensively examines the actual employment expectations, the core factors emphasized in job selection, and the preferences for information channels among the new - era university students, specifically the "post - 2000s" generation. The results indicate that the existing guidance mechanisms have issues such as inaccurate comprehension of students' intentions and insufficient personalized implementation. Multiple factors, including the macro - environment, constraints on the university supply - side, and individual student cognition, jointly lead to the misalignment between intentions and mechanisms. This research offers clear directions and empirical data support for the further optimization of university student employment guidance mechanisms.

Keywords

Employment Guidance Mechanism; Empirical Investigation; Influencing Factors; Employment Intentions

References

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