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Sustainable Development and Effect Evaluation of School-Enterprise Cooperative Talent Cultivation Models for Accounting Majors in the Digital-Intelligence Era

Author(s)

Guorong Zhang, Shujia Cheng, Xuanjie Liu

Affiliation(s)

The Tourism College of Changchun University, Changchun, Jilin, China

Abstract

New technologies such as big data and artificial intelligence are reshaping the connotations and boundaries of the accounting profession. Accounting verification functions have been largely replaced by automated tools, while functions including data analysis and decision-making support are growing rapidly. Accordingly, school enterprise cooperation has become a critical path for talent cultivation reform of accounting majors. Focusing on the current status of school enterprise cooperation for accounting majors in the digital intelligence era, this paper sorts out the reshaping logic of accounting talent competency structure driven by digital intelligence transformation, as well as prominent problems in major domestic cooperation models. In response to the above mentioned problems, this paper puts forward a “Five in One” sustainable development mechanism framework covering incentive stimulation, resource sharing, benefit distribution, risk prevention and communication coordination. Moreover, this study designs a four dimensional evaluation system, which includes students’ development quality, employment and social recognition, platform operation benefits and mechanism operational health. It aims to transform school enterprise cooperation from “short term projects” to “long term strategies”.

Keywords

Digital-Intelligence Era; Accounting Major; School-Enterprise Cooperation; Sustainable-Development Mechanism; Effect Evaluation

References

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