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Construction and Practice of an SPOC + BOPPPS Blended Teaching Model in Management Courses

Author(s)

Yingyi Zhou, Yumeng Zhang*, Nan Yao, Wenjing Cui

Affiliation(s)

School of Digital-Intelligent Economics and Management, Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding author

Abstract

With the progress of educational digitalisation, management courses in private undergraduate institutions still face the same problems: students are unmotivated in class, the teaching form is monotonous, there is a lack of practice based on theory, and the evaluation system is outdated. This paper investigates how to integrate SPOC, which supports autonomous pre-class guided learning, with BOPPPS, which structures face-to-face teaching, to solve the problems mentioned above in resource-constrained environments. Based on a review of related practice, this paper analyzes the internal logic of the SPOC + BOPPPS integration and builds a "dual-drive, three-phase integration" blended teaching model that includes pre-class SPOC guided learning, in-class BOPPPS structured teaching, and post-class feedback and improvement, along with its implementation path. The model was piloted in the Service Pricing Strategy unit of the Service Marketing course in one intact class (N = 43) during Semester 1 of the 2025–2026 academic year. Based on the preliminary observations, the model can promote classroom engagement, shift the focus of the classroom from teacher-led instruction to student-centered creation, and operate without high-end smart teaching facilities; however, problems have also been identified in learner autonomy, teacher workload, digital infrastructure, and process-oriented evaluation. Corresponding Optimisation Strategies Are Proposed. The study provides a low-threshold, replicable reference for blended teaching reform in management courses at resource-constrained private universities.

Keywords

SPOC; BOPPPS; Blended Teaching; Management Courses; Private Undergraduate Institutions

References

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