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Research on the Impact of Artificial Intelligence Technology Application on Innovation Performance of Manufacturing Enterprises

Author(s)

Zou Guangxiong, Zunirah Mohd Talib*, Alyaa Afifah Abu Talib

Affiliation(s)

Graduate School of Management Postgraduate Centre, Management and Science University Shah Alam, Selangor, Malaysia *Corresponding Author

Abstract

With the development of the times and the advancement of information technology, artificial intelligence (AI) technology has been widely applied in social production and life, playing an important role in promoting social and economic development. This paper will analyze the impact of AI technology on the innovation performance of manufacturing enterprises. Based on the analysis of its impact and combined with the current application status of AI technology in innovation performance of manufacturing enterprises, reasonable suggestions are put forward, aiming to promote the innovation of performance management in manufacturing enterprises and inject strong impetus into their development.

Keywords

Artificial Intelligence Technology; Manufacturing Enterprises; Innovation Performance

References

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