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Research on the Mechanism and Path of Generative Artificial Intelligence Restructuring the Digital Economy Industry Chain

Author(s)

Zhanhua Xin*

Affiliation(s)

Baise University, Baise, Guangxi, China *Corresponding Author

Abstract

Generative Artificial Intelligence (GAI), as a key driving force in the digital economy era, is profoundly reshaping enterprises' value creation methods and industry chain collaboration models. This paper focuses on GAI, systematically analyzing its internal mechanisms and evolutionary pathways in restructuring the digital economy industry chain, and constructs a path model for GAI-driven structural transformation. The study reveals that GAI promotes industry chain evolution towards intelligentization, platformization, and high-value segments through three core mechanisms: value creation, collaborative innovation, and platform ecosystems. Furthermore, GAI-driven industry chain restructuring undergoes a dynamic evolutionary process consisting of technological empowerment, organizational collaboration, and value innovation. The effectiveness of this restructuring is influenced by key factors such as enterprises’ GAI technology integration capability, data resource openness and utilization capability, digital transformation level, and cross-enterprise collaboration capability. The theoretical contribution of this paper lies in enriching the research system in the fields of GAI and industry chain management, while practically, it offers a clear pathway for enterprises to achieve product innovation, process optimization, and collaborative upgrading based on GAI. However, this study primarily adopts a theoretical approach and lacks empirical validation at specific industry or enterprise levels. Future research could integrate typical industry cases to further explore application differences and governance strategies of GAI across various industry chains.

Keywords

Generative Artificial Intelligence; Digital Economy; Industry Chain Restructuring; Value Creation; Collaborative Innovation; Platform Ecosystem

References

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