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Research on the Development of China's New Energy Vehicle Industry under the Background of Low-Carbon Economy: Taking NIO as an Example

Author(s)

Haifei Liu*, Qiuying Chen

Affiliation(s)

School of Economics, Guangzhou College of Commerce, Guangzhou, China *Corresponding Author

Abstract

With the advancement of the global low-carbon economy and the proposal of the "dual carbon" goals, the new energy vehicle industry has become an important part of China's strategic emerging industries. This paper takes NIO as an example to deeply analyze the current development status, challenges and development countermeasures of China's new energy vehicle industry under the background of low-carbon economy. Through the research on NIO's market performance, technological innovation and strategy adaptability, the problems existing in the development of NIO, such as excessive financial pressure and high debt risk, are identified, and targeted countermeasures and suggestions are put forward, aiming to provide theoretical support and practical guidance for the healthy development of China's new energy vehicle industry. This paper reveals how new energy vehicle enterprises can respond to the requirements of the low-carbon economy and achieve sustainable development through strategies such as technological innovation, market expansion and brand building.

Keywords

New Energy Vehicles; Low Carbon Economy; NIO Auto; Sustainable Development

References

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