The “Great Master” and Music Idols: A Study on the Role of Popular Music in Shaping the Ideology and Morality of Youth
DOI: https://doi.org/10.62381/O252B06
Author(s)
Liu Peng
Affiliation(s)
Communication University of China, Nanjing, China
Abstract
As symbols of modern mass culture, popular music idols possess extensive social influence. Their conduct, discourse, and moral character are capable of subtly shaping the ideologies and values of the younger generation. From the perspective of higher education, positive idols play a significant role; their high-quality musical works and diverse social activities disseminate positive values such as peace and benevolence. Drawing upon the “Great Master” (Da Xiansheng) spirit advocated by the renowned educator Tao Xingzhi, this paper explores the relationship between idol culture and moral education. It argues for the integration of the “Great Master” didactic approach into idol culture to enhance the social responsibility of idols and foster a healthy cultural environment for youth development.
Keywords
Great Master (Da Xiansheng); Popular Music; Idol Culture; Social Morality; Moral Education
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