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Research on the Exploration of Teaching Reform of Automobile Marketing Course Under the Background of Intelligent Teaching

Author(s)

Liqiang Li, Yan Zhang, Tingjian Jia, Ping Zhu

Affiliation(s)

School of Electronic and Electrical Engineering, Shangqiu Normal University, Shangqiu, China

Abstract

With the rapid development of Internet technology and the emphasis on cultivating applied talents at the national level, smart teaching is gradually becoming a new trend in the education sector. As a professional discipline that integrates practical operations with theoretical knowledge, traditional teaching methods for automotive marketing courses can no longer meet students 'learning needs or the actual requirements of industry development. Therefore, this paper focuses on exploring teaching reforms for automotive marketing courses under the background of smart teaching. By innovating teaching content, optimizing teaching models, and renewing teaching methods, it aims to enhance students' overall qualities and professional skills, better meeting the diversified demands of the future automotive market.

Keywords

Smart Teaching; Automobile Marketing; Teaching Reform

References

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