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Research on the Docking between the Talent Cultivation Mode of Physical Education Majors and Market Demand under the Perspective of Industry-Teaching Integration

Author(s)

Yanjuan Dun*

Affiliation(s)

Qingdao Film Academy, Qingdao, Shandong, China *Corresponding Author

Abstract

In recent years, with the rapid development of the sports industry, the demand for professional talent in the sports sector has been increasing, particularly the demand for high-quality, interdisciplinary talents. However, the existing talent cultivation model for sports majors in China faces notable challenges, including a pronounced disconnect between educational training and industry needs, which hampers graduates’ employment competitiveness. Based on the theoretical framework of industry-education integration, this study employed surveys, in-depth interviews, and statistical analysis to investigate sports colleges and industry enterprises across various regions in China, aiming to comprehensively assess the current cultivation practices. Through empirical data collection and comparative analysis, the study identified key mismatches between curriculum design and industry expectations, particularly the excessive emphasis on academic theory at the expense of practical skills training. The findings highlight that weak collaboration between educational institutions and enterprises further exacerbates students’ lack of hands-on experience and innovative abilities. Concluding, this paper underscores the necessity of optimizing the cultivation model through measures such as strengthening school-enterprise partnerships, embedding enterprise participation into curriculum development, and expanding internship opportunities, thereby enhancing students’ practical competencies and employability. This research provides meaningful insights for promoting the reform of sports education and better aligning talent supply with industry demand.

Keywords

Industry-Education Integration; Sports Major; Talent Cultivation; Market Demand; Education Model; Career Development

References

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