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Study on Translation and Communication Strategies of Qilu Culture: Cross-Cultural Communication Practice in the New Media Era

Author(s)

Yinglan Lv

Affiliation(s)

General Education Department, Qilu Medical University, Zibo, Shandong, China

Abstract

This study aims to explore the adaptive translation and cross-cultural communication strategies of Qilu Culture in the new media era, addressing the practical dilemmas such as inadequate international discourse power and inefficient cultural transmission caused by the mismatch between traditional communication modes and new media characteristics. Adopting the research methods of literature review, theoretical analysis, and interdisciplinary integration, this study first combs through the core connotations of Qilu Culture and the evolutionary laws of cross-cultural communication in the new media environment, then systematically analyzes the constraints of Qilu Culture translation (including semantic loss, cultural discount, and contextual adaptation) and the advantages of new media in cultural communication (such as interactivity, visualization, and fragmentation). On this basis, the study constructs a three-dimensional strategy system integrating translation optimization and communication innovation: in terms of translation, it proposes a dynamic adaptation model combining literal translation, free translation, and cultural compensation to retain the cultural essence while enhancing readability; in terms of communication, it advocates multi-platform synergy (including social media, short-video platforms, and virtual reality) and user-centered content innovation to realize the accurate docking between Qilu Culture and international audiences. The research concludes that the effective integration of targeted translation strategies and new media communication advantages is crucial to breaking the cultural communication barrier of Qilu Culture, which not only provides a theoretical reference for the international dissemination of regional cultures in China but also offers practical paths for enhancing the international influence of Chinese excellent traditional culture.

Keywords

Qilu Culture; New Media; Cross-Cultural Communication; Translation Strategy; Communication Strategy

References

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