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From "Integration" to "Symbiosis": a Practical Exploration and Model Innovation of Curriculum-based Ideological and Political Education in the "International Marketing" Course for Vocational Undergraduate Programs in the AI E

Author(s)

Hongyan Liu1, Yunfang Jiang2,*, Tianshu Lai1, Xi Pei2

Affiliation(s)

1School of Vocational Education, Shenzhen Polytechnic University, Shenzhen, Guangdong, China 2School of Foreign Languages & Business, Shenzhen Polytechnic University, Shenzhen, Guangdong, China *Corresponding Author

Abstract

The rapid development of artificial intelligence technology is changing the requirements of professional competence. This study takes the "International Marketing" course as an example. Based on existing ideological and political model of the "One-thread, Dual-integration, Three-stage, Full chain", combined with the new requirements for the training of business talents in the AI era, the study proposes a conceptual transformation from "integration of ideological and political education into teaching" to "symbiosis of ideological and political education and professional teaching". The study explores the adaptive adjustment path of ideological and political education in the context of AI from the following three dimensions: course content reconstruction, teaching method reform, and evaluation mechanism innovation. Combined with the positioning of vocational undergraduate education, the study proposes a four-in-one ideological and political course implementation framework of "value guidance-capability reconstruction-technical empowerment-evaluation-driven", with a view to providing practical reference for the iterative upgrading of ideological and political education in business majors.

Keywords

Ideological and Political Education; Vocational Undergraduate; International Marketing; Artificial Intelligence; Business Education

References

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