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Innovative Construction and Application Methods of Chinese Traditional Cultural Elements in HuangHai Film Posters

Author(s)

Yanqi Yao1, Jiaqi Xu2

Affiliation(s)

1School of Art and Design, Guangdong University of finance &economic, Guangzhou, Guangdong, China 2School of Ceramics and Design, Beibu Gulf University, Qinzhou, Guangxi, China

Abstract

This creative design approach transforms the movie poster into both a propaganda instrument and a channel for conveying cultural values and eliciting emotional resonance, offering the viewer a profound cultural experience. The examination of Huang Hai design practice offers a novel perspective and direction for the integration of traditional Chinese cultural components in poster design, while also serving as a valuable reference and source of inspiration for the evolution of contemporary poster design.

Keywords

Chinese Traditional Cultural Elements; Design Method; Movie Poster; Visual Reconstruction

References

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