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Research on the Application Research of Cultural and Creative Design in Rural Revitalization

Author(s)

Ping Lu*, Wenting Yao

Affiliation(s)

School of Design, Xi 'an University of Technology, Xi'an, Shaanxi, China *Corresponding Author.

Abstract

The rural revitalization strategy is an important direction of rural development in the new era, and the combination of cultural and creative industry and rural construction provides a new path for the development of rural economy and culture. With the continuous strengthening of China's comprehensive national strength and the improvement of material living conditions, people's demand for culture is increasingly strong. This paper takes the design of cultural and creative products as the starting point, and discusses its practical value and application mode in rural revitalization. Through the analysis of rural cultural resources mining, and product development, brand image building and industrial integration, put forward the design can assign strategy and methods of rural development, for the rural cultural revitalization and rural and product development provide sustainable innovation driving force, build up the virtuous cycle of cultural inheritance and economic income mechanism, to implement the cultural industry can assign rural revitalization strategy has important reference value.

Keywords

Cultural and Creative Design; Rural Revitalization; Cultural Inheritance; Sustainable Development

References

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