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Research on Financial Risk Transmission and Prevention of Fission Innovation Enterprises Empowered by Big Data - Taking Taobao Ecosystem as an Example

Author(s)

Wen Han¹,2, Abu Bakar Bin Abdul Hamid3, Kamaljeet Kaur3

Affiliation(s)

1Faculty of Business Administration, Kuala Lumpur University of Science and Technology, Malaysia 2School of Big Data Management, Xi'an Siyuan University, Xi'an, China 3Faculty of Business & Management, Kuala Lumpur University of Science and Technology, Malaysia

Abstract

To explore the financial risk transmission mechanism and effective prevention paths of fission innovation enterprises under the empowerment of big data, this study takes Taobao Ecosystem as the research sample, aiming to fill the research gap in the integration of big data, fission innovation and enterprise financial risk management. Adopting the research methods of literature review, case analysis and system dynamics, this study first combs the relevant theories of big data empowerment, fission innovation and financial risk transmission, then identifies the key elements and transmission paths of financial risks in Taobao Ecosystem's fission innovation process, constructs a risk transmission model based on big data empowerment, and finally analyzes the formation mechanism of various risks. The results show that big data empowerment has a dual impact on the financial risk transmission of fission innovation enterprises; the core nodes of risk transmission in Taobao Ecosystem include platform enterprises, settled merchants and upstream and downstream partners, and the transmission path presents a network diffusion characteristic. This study clarifies the key control points of financial risk transmission, and puts forward targeted prevention and control strategies, which provides a reference for fission innovation enterprises to use big data to optimize financial risk management.

Keywords

Big Data Empowerment; Fission Innovation; Financial Risk Transmission; Taobao Ecosystem

References

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