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Research on the Revitalization, Inheritance and Industrial Upgrading Path of Intangible Cultural Heritage Bamboo Weaving: Taking Wuzhen Bamboo Weaving as an Example

Author(s)

Keyan Zhou1, Weiwei Xu2,*, Tangyu Qin1, Xiyuan Wang1, Luofei Wei1, Yuxuan Wang3

Affiliation(s)

1School of Cultural Creativity and Management, Communication University of Zhejiang, Jiaxing, Zhejiang, China 2Zhejiang Institute of Social Governance and Communication Innovation, Communication University of Zhejiang, Jiaxing, Zhejiang, China 3School of Journalism and Communication, Communication University of Zhejiang, Jiaxing, Zhejiang, China *Corresponding Author

Abstract

Wuzhen bamboo weaving, as a typical and mature carrier of Jiangnan water town culture, has a clear historical memory, local sentiment and craftsmanship spirit. However, under the double impact of modernization and industrialization, it faces many deep-seated crises such as the aging of the inheritors, the solidification of product forms, the lag of digital protection, and the disconnection from modern lifestyles. Therefore, this paper takes Wuzhen bamboo weaving as the research object, mainly using the in-depth interview method, the interviewees are the core practitioners of bamboo weaving in the village and related people of intangible cultural heritage inheritance, supplemented by the literature research method and case analysis method, systematically sort out the current development status and cultural value of Wuzhen bamboo weaving industry, thereby leading to the predicament of Wuzhen bamboo weaving in the field of product development, and then carry out market promotion, To clarify the inheritance mechanism, and in combination with the concept of creating immersive experience Spaces in rural cultural tourism, the final examination is conducted from four aspects: product innovation, market expansion, school-enterprise-community collaboration, and rural cultural tourism. Wuzhen bamboo weaving has now smoothly transitioned from traditional farming tools to modern life products that carry Eastern aesthetics, truly achieving the organic unity of cultural inheritance and rural revitalization. This article not only provides practical guidance for the Wuzhen bamboo weaving industry to break through its development bottleneck, but also offers valuable references with empirical support and theoretical basis for the sustainable development of similar rural intangible cultural heritage industries.

Keywords

Wuzhen Bamboo Weaving; Revitalizing Inheritance; Industrial Upgrading; School Enterprise Cooperation

References

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