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A Study on the Translation Strategies for Rural Cultural Tourism Publicity Based on Eco-Translatology: A Case Study of Rural Cultural Tourism in Quzhou

Author(s)

Yating Li*, Xiuqin Li

Affiliation(s)

Department of Foreign Language, Quzhou University, Quzhou, China *Corresponding Author

Abstract

Rural culture serves as the root of Chinese culture, and rural cultural tourism plays a crucial role in supporting rural revitalization. Thus, the publicity of rural cultural tourism not only aids in preserving and advancing the excellent traditional culture of the Chinese nation, but also fosters the economic development in rural areas. After thousands of years of development, the people of Quzhou in rural areas have accumulated a profound rural culture. Based on eco-translatology, this paper analyzes examples of publicity materials of Quzhou rural cultural tourism, and explores strategies of publicity translation of Quzhou rural cultural tourism from the perspective of adaptive selection and transformation of linguistic, cultural and communicative dimensions.

Keywords

Eco-Translatology; Rural Cultural Tourism; Translation Strategies for External Publicity

References

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