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Strengthening Rural Talent Development under China’s Rural Revitalization Strategy: Evidence from NN

Author(s)

Chao Wang1, Ruyao Zheng2

Affiliation(s)

1School of Business Administration, Baise University, Baise, Guangxi, China 2NN Beibu Gulf Oraclebay Co., Ltd, Nanning, Guangxi, China

Abstract

Under the strategic framework of rural revitalization, NN has actively explored innovative approaches to strengthen rural talent development. Efforts include engaging new social strata as rural advisors, cultivating professional and technical personnel, deploying young professionals to grassroots positions, and leveraging science and technology commissioners to boost industrial revitalization. Despite notable progress, challenges persist-such as talent outflow, aging workforce, weak extension services. Recent studies highlight that rural talent revitalization is increasingly linked to digital transformation, green agricultural practices, and cross-sector collaboration. To address persistent issues, a multi-pronged strategy is recommended: attract and mobilize returning local talent, enhance skill training and mentorship programs, build supportive platforms for employment and entrepreneurship, improve incentive and evaluation systems, and provide comprehensive humanistic care. These measures aim to transform rural talent from “being asked to return” to “wanting to stay,” ensuring a sustainable and dynamic workforce to support high-quality rural development.

Keywords

Rural Revitalization; Talent Development; Grassroots Governance; Agricultural Modernization

References

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