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Evaluation of Entrepreneurship Risk Level and Research on Countermeasures for Returning Youth Based on the AHP-Fuzzy Comprehensive Evaluation Method: A Case Study of Zhejiang Province

Author(s)

Yuntong Xie, Xinying Gu, Li Wu*, Zeyu Zheng

Affiliation(s)

China Jiliang University, Hangzhou, Zhejiang, China *Corresponding Author

Abstract

To accurately identify the core risk points and quantify the risk level of youth returning to their hometowns to start businesses in Zhejiang Province, this study took 615 returning young entrepreneurs from 5 cities in Zhejiang Province as the research objects. By adopting the Analytic Hierarchy Process (AHP) and Fuzzy Comprehensive Evaluation (FCE) method, an entrepreneurship risk evaluation system consisting of 5 first-level indicators and 20 second-level indicators was constructed. The study determined the weight of each risk indicator through AHP, verified the rationality of the weights by consistency test, and then quantified the overall risk level as well as regional and dimensional differences by combining the FCE method. The results show that the overall risk of young people returning to their hometowns to start businesses in Zhejiang Province is at a medium-to-high level (comprehensive score 3.57), with market risk and financial risk being the core risk dimensions. Pingyang County of Wenzhou City and Tonglu County of Hangzhou City have the highest risk levels, while Yiwu City of Jinhua City has relatively low risks. Based on the research conclusions, targeted countermeasures are proposed from three aspects: risk prevention and control, strategy refinement, and resource adaptation, providing support for improving the stability of young people returning to their hometowns to start businesses and optimizing the county-level entrepreneurship ecosystem.

Keywords

Returning Youth Entrepreneurship; Risk Evaluation; AHP; Fuzzy Comprehensive Evaluation Method; Zhejiang Province

References

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