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Female Media Image in "Variety Show for Women": A Case Study of "Sister Riding the Winds and Breaking the Waves"

Author(s)

Shijin Liu

Affiliation(s)

School of Journalism and Communication, Beijing Institute of Graphic Communication, Beijing, China

Abstract

With the awakening of female consciousness and the rapid development of Internet technology, "Variety Show for Women" has emerged and gradually risen. This paper takes "Sisters Riding the Winds and Breaking the Waves" as an example, using the questionnaire survey method and case study method to deeply analyze the construction of female media images in "Variety Show for Women" from the aspects of presentation, construction mechanism, existing problems and countermeasures. The research finds that the program presents female images that are fashionable, talented, individualistic, independent and has leadership ability. They break the age barrier, show professional ability, maintain independence and pursue self-worth. Through mechanisms such as breaking the traditional program format, conforming to market development trends, and expressing female discourse, female media images are constructed, but there are also problems such as the program presents a single aesthetic standard, commercial logic dominance, and a lack of in-depth discussion of female issues. Therefore, this paper proposes countermeasures such as breaking free from the constraints of fixed standards, balancing commercial profit and content quality, and deepening the discussion of female issues. This study is conducive to enriching the research perspective and content system of "Variety Show for Women", and providing practical references for variety show production, female image shaping and brand cooperation. Through the research on the construction of female media images in the "Variety Show for Women"——"Sisters Riding the Winds and Breaking the Waves", this paper aims to help achieve the diverse, true and three-dimensional presentation of female images in the media, and promote the wide spread and social recognition of gender equality concepts.

Keywords

Variety Show for Women; Female Image; Media Image; Image Construction

References

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