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A Case Study on the Transformation of Business Management in Small and Medium-Sized Enterprises in the Digital Economy Era

Author(s)

Lexuan Zhang, Ruoyan Zhao, Yijing Ren, Feifei Li*

Affiliation(s)

School of International Business, Jilin International Studies University, Changchun, Jilin, China *Corresponding Author

Abstract

With the rapid development of information technology, the process of corporate digital transformation has accelerated, profoundly reshaping small and medium-sized enterprises (SMEs) to adjust their business models and enhance competitiveness. Grounded in the context of the digital economy and relevant theories, this study first clarifies the methods of using digitalization to help small and medium-sized enterprises achieve business management transformation. It then analyzes the operational characteristics of traditional management, the state of digital transformation, and internal and external constraints, summarizing three major issues hindering transformation: outdated management thinking and models, insufficient resource supply, and an underdeveloped supporting mechanism. Qingdao Kutesmart is selected as a case study for in-depth analysis, examining its transformation measures and summarizing its achievements, replicable experiences, and existing challenges. The findings guide similar SMEs in their digital transformation and offer references for governments to improve support policies and build industrial ecosystems.

Keywords

Digital Economy; Small and Medium-sized Enterprises (SMEs); Operation and Management; Digital Transformation

References

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