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Design and Practice of Cultural and Creative Products for University Campus Youth Memories from the Perspective of Cultural Rapprochement

Author(s)

Shuhang Zhu, Yao Wang*, Runxinyu Hao

Affiliation(s)

School of Mathematics and Data Science, Changji University, Changji, Xinjiang, China *Corresponding Author

Abstract

Cultural enrichment is an important component of the new era's strategy for strategy for governing the region, and universities bear a special mission in forging a strong sense of community for the Chinese nation. This study takes university campus youth memories as its starting point, aiming to explore whether and how cultural and creative products can become a perceptible and enduring practical carrier for cultural enrichment of the region. Based on the theories of cultural memory and emotional design, this study analyzes the core emotional structure, typical cultural symbols, and the inherent logic of their transformation into cultural and creative products from university campus youth memories. The study finds that the regionality, ethnic integration, and collective emotional experience in campus youth memories together constitute the core material library for cultural and creative design; cultural and creative products that use the extraction and translation of cultural symbols from memory scenes combined with functional embedding can effectively stimulate students' emotional resonance and cultural identity. The study concludes that campus youth memory cultural and creative products, as a life-oriented carrier of cultural enrichment of the region, subtly strengthen the embodied experience of the sense of community for the Chinese nation through mechanisms of awakening, cohesion, and inheritance, and have theoretical reference and methodological value for the cultural education practice of universities in the new era.

Keywords

Cultural Rapprochement; Forge a Strong Sense of Community for the Chinese Nation; Campus Youth Memories; Cultural and Creative Products

References

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