Search

Analysis of Enterprise Management Innovation Path Based on Digital Transformation

Author(s)

Heyan Lu

Affiliation(s)

Xiangtan University Business School, Xiangtan, Hunan, China

Abstract

With the deepening of digital transformation, enterprise management innovation has become a key path to enhance competitiveness. This paper reviews the basic concepts and characteristics of digital transformation, combines the theoretical basis of management innovation, and systematically analyzes its specific manifestations and implementation mechanisms in organizational adjustment and process optimization. Research shows that digital transformation is not only the application of technology, but also a comprehensive reshaping of enterprise management mode. Organizational adjustment enhances the flexibility of enterprises through the construction of flat structure and agile team, while process optimization improves operational efficiency with the help of data-driven and automated technology. Based on this, this paper proposes that management innovation needs to be deeply integrated with technological change, and continuous improvement is achieved through the steps of cyclic optimization, providing practical guidance and theoretical reference for enterprise managers.

Keywords

Digital Transformation; Management Innovation; Organizational Adjustment; Process Optimization; Technology Integration

References

[1] Vial, G.: Understanding digital transformation: A review and a research agenda. Journal of Strategic Information Systems, 28 (2), 118-144 (2019). [2] Hanelt, A., Bohnsack, R., Marz, D., Marante, C.A.: A systematic review of the literature on digital transformation. Journal of Management Studies, 58 (5), 1159-1197 (2021). [3] Verhoef, P.C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Qi Dong, J., Fabian, N., Haenlein, M.: Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889-901 (2021). [4] Fitzgerald, M., Kruschwitz, N., Bonnet, D., Welch, M.: Embracing digital technology: A new strategic imperative. MIT Sloan Management Review, 55(2), 1-12 (2014). [5] Matt, C., Hess, T., Benlian, A.: Digital transformation strategies. Business & Information Systems Engineering, 57 (5), 339-343 (2015). [6] Nwankpa, J.K., Roumani, Y.: IT capability and digital transformation: A firm performance perspective. International Conference on Information Systems (ICIS), pp. 1-16 (2016). [7] Sebastian, I.M., Ross, J.W., Beath, C., Mocker, M., Moloney, K.G., Fonstad, N.O.: How big old companies navigate digital transformation. MIS Quarterly Executive, 16 (3), 197-213 (2017). [8] Warner, K.S.R., Wäger, M.: Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal. Long Range Planning, 52 (3), 326-349 (2019). [9] Hinings, B., Gegenhuber, T., Greenwood, R.: Digital innovation and transformation: An institutional perspective. Information and Organization, 28 (1), 52-61 (2018). [10] Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D., Buckley, N.: Strategy, not technology, drives digital transformation. MIT Sloan Management Review, 57 (3), 1-25 (2016). [11] Yeow, A., Soh, C., Hansen, R.: Aligning with new digital strategy: A dynamic capabilities perspective. Journal of Strategic Information Systems, 27 (1), 43-58 (2018).