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Research on Quantitative Model of Linear Programming and Brand Profit Maximization

Author(s)

Han Qin

Affiliation(s)

Jinan New Channel - JUTES High School, Jinan, Shandong, China

Abstract

This study systematically explores the quantitative method of brand profit maximization by constructing a linear programming model. Based on market demand, cost and budget constraints, a mathematical model with the goal of maximizing total profit was designed, and the effectiveness of the model was verified through case analysis. The results show that optimizing resource allocation can significantly increase brand profits and provide data support for management decisions. The study combines theory and practice, puts forward targeted optimization suggestions, and provides scientific guidance for brand management.

Keywords

Linear Programming; Brand Profit; Quantitative Model; Resource Allocation; Optimization Strategy

References

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