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International Communication of Yellow River Culture Under Cross-Cultural Perspective

Author(s)

Kaifeng Xiong, Haoran Xiong, Yilin Yue, Lu Liu, Mengmeng Sun*

Affiliation(s)

Qilu University of Technology (Shandong Academy of Sciences), Jinan, Shandong, China *Corresponding Author

Abstract

As the quintessential representation of Chinese culture, Yellow River culture holds significant importance for expanding its global influence. However, current international communication efforts face multiple challenges including cultural differences and limited distribution channels. To address these issues, this study explores international communication mechanisms for Yellow River culture through a cross-cultural lens. The research reveals that effective international communication requires thorough consideration of cultural differences and localized strategies to align content with regional contexts. By leveraging modern technologies like big data and new media platforms, we can broaden distribution channels, innovate communication formats, and enhance interactive appeal. Furthermore, collaborative efforts from governments, social organizations, enterprises, and individuals are essential. Through optimized communication strategies, innovative approaches, and consolidated resources, we aim to establish a scientifically effective international communication framework for Yellow River culture, promoting its global dissemination and in-depth exchanges worldwide.

Keywords

Cross Culture; Yellow River Culture; International Communication

References

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